Senior Management

Dave Robinson
Managing Director
Dave’s gravitas, energy, and passion for asset management have been the foundations of a career spanning 20 years, all the way from technician to the boardroom. He’s an expansive thinker, influential leader, highly effective communicator, and an asset management expert.
He is trusted by his customers and delivers them value. He is skilled at translating complex situations into clear and relevant solutions that technical and non-technical people connect with.

Paul Starr
Head of Software Engineering
Paul is a highly experienced software developer with over 25 years’ experience developing solutions with a focus on ERP, asset management and field-services software.
Paul has deep experience across multiple programming languages and technologies.
Paul leads the product architecture and development of the WorkUp platform.

Andrew Cox
Director of Service Delivery
Andrew brings over 20 years of leadership in asset management, guiding organisations through complex and diverse environments and excels at connecting people, process, technology and data to deliver sustainable outcomes. Andrew commenced his career in the Royal Australian Navy.
Andrew leads the implementation of our integrated services solutions.

Shihab Abdalla
Principal Advisor - Asset Management Consulting
Shihab has over 20 years of experience delivering impactful asset management solutions in the oil and gas, mining, and infrastructure industries. Shihab excels in leading improvement initiatives which lead to substantial savings and increased operational effectiveness through lifecycle optimisation and strategic planning.
